Estonian startup Modash acquires CRM platform Promoty
Estonian influencer marketing platform Modash has acquired Promoty, another influencer platform with CRM tools. The acquisition was made possible after Modash raised €11M in the fall of 2024.
This is an exit for Vijay Sharma, Pierre-Louis Raust, Ernesto Suarez, Kristjan Raude and Madis Müür. Promoty raised €1.2M in a crowdfunding round in 2021.
Modash is a startup founded in Tallinn in 2020 by Avery Schrader and Hendri Sadrak. The company's platform allows brands to find Influencers and scale their marketing campaigns globally. Famous brands such as Birkenstock, Victoria's Secret, Ikea and Notino work with Modash.
Estonian company Promoty, founded in 2017 by Alex Koha and Leonardo Romanello, offers a CRM platform to create partnerships between brands and influencers. Promoty's customers include major companies such as Lyko, Freeletics and Alibaba.
With the new acquisition, Modash plans to enhance the operation of its platform by leveraging Promoty's advances in CRM.
