Startup Wise Guys invests in a platform for building Web3 loyalty programs Loyi

Estonian Startup Wise Guys has invested in Loyi, a Berlin-based platform for loyalty programs based on Web3 technologies and gamification. The startup has raised €425K in a pre-seed round from lead investor DG Nexolution, the German service partner of the cooperative banks, the goods and services cooperatives, with participation from incubator and impact fund Vision Lab initiated by Berlin-based VC Earlybird, Portugalien 3 Comma Capital, and others.

Loyi has also formed a strategic partnership with DG Nexolution to offer its white-label solution to German Volksbanken and Raiffeisenbanken, which will allow these banks to offer clients customized loyalty programs under their brand.

The startup was founded in Berlin in 2021 by Giorgi Jashiashvili and Mohamed Jamal Eddine. It is a brand of Enefty Technologies.

Loyi is a no-code platform for lifestyle brands to drive engagement with Gen Z customers, powered by a Web3 per drag & drop interface.

Loyi's solution helps brands create personalized, gamified experiences, such as participating in events, interacting on social media, or purchasing products. Customers receive digital rewards for completing tasks that they can exchange for exclusive brand experiences, limited products, or other offers. The startup will use the investment to develop the product, grow the team, and accelerate market adoption.

Launched in 2012, Estonian Startup Wise Guys is an accelerator that invests in early-stage startups from the Baltic, Central European, and African regions. It has invested in more than 350 startups and had 13 exits. The CEO of Startup Wise Guys is Cristobal Alonso.

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